Where Strategy, Creativity, and Partnership Come Together.
Flourish Theory helps ambitious brands grow with clarity, purpose, and global insight. Led by founders Chris Day and Amna Shamim, we bring nearly 50 years of combined marketing and communications experience across five continents.
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Our Story
Flourish Theory was created after the founders' decades of leading global brands, building high-performing marketing teams, and navigating complex markets across North America, South America, Europe, Oceania, and Asia. Throughout their careers, they guided brands through major launches, new market entry, shifting competition, and industry transformation.
They founded Flourish Theory for one reason: to help brands grow with strategic clarity and creative confidence. Their shared belief is simple. When you understand your audience, your message, and your goals, you can build marketing that moves people and moves markets. Today, Flourish Theory serves two sectors closest to their expertise and passion: Health and Wellness, and the Trade Show and Exhibition ecosystem.
Our Values
Partnership
We work with you, not for you. Collaboration, transparency, and trust guide everything we do.
Precision
We think strategically and operate with intention. Every decision ties back to your goals.
Creativity
We bring sharp ideas, fresh storytelling, and bold thinking that help your brand stand out.
Global Perspective
We understand markets across continents and know how to adapt your brand to different audiences, cultures, and environments.
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For Exceptional Service
Reach out for unmatched marketing support and strategic guidance tailored to your needs.
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CONSULTATION NOW
Across North America and beyond, Amna has helped build some of the most engaged consumer communities in their niches and has guided brands through interstate and international expansion. Through her consulting work, she supports clients across the Americas, Europe, and Oceania, bringing a global, real-world perspective to how customers discover, trust, and stay loyal to a brand. Known for her no-fluff, deeply strategic approach, she gives entrepreneurs actionable tools and frameworks so their marketing feels more human, more intentional, and far less overwhelming.
The Flourish programs Amna co-developed — Flourish for Growth and Flourish for Health — bring the Flourish Theory to life in two complementary ways. Flourish for Growth helps founders and teams turn moment-in-time visibility (like trade shows, campaigns, or launches) into ongoing, relationship-based marketing that drives loyalty, referrals, and revenue. Flourish for Health is designed specifically for health and wellness entrepreneurs who want their marketing to feel as ethical and caring as the work they do. It gives them clear messaging, simple systems, and patient- or client-centered strategies that support sustainable business growth.
Across both programs, Amna’s focus is the same: transform scattered marketing efforts into intentional, values-aligned experiences that help good businesses flourish.
Chris spent over two decades leading large advertising and marketing agencies in markets like Chicago, Detroit, and New York. He developed award winning strategies and campaigns for major Fortune 500 global companies before finding his true passion helping to build start-ups, evolving brands and mid-sized organizations looking to build their positions with memorable campaigns and thoughtful marketing strategies. For Chris, the real opportunity is to bridge the gap between companies and customers in ways that change transactions into lifetime relationships. He is a regular speaker around the world on the topics of brand marketing strategy, collaborative leadership, and promotional outreach.
Chris co-founded Flourish Theory with the goal of serving clients with real value minded work that is trackable and repeatable. This approach ensures clients always know where they stand and don’t have to worry about whether they are investing in the right types of programs. This approach counters the traditional agency model which feeds off of predatory pricing and mediocre work that is rarely measured on the long term benefits to the clients.
The New Mexico native currently splits time between southern Mexico, the United States, and Europe, and South America working with clients to create value and unmatched experiences.
Our Approach
We lead with strategy, act with precision, and deliver with creativity.
We take time to understand your brand, listen to your challenges, and work alongside you as a true partner. You get strategic leadership, hands-on execution, and a team invested in your long-term success.
Our approach blends global experience with human clarity so your brand moves forward with confidence, purpose, and measurable impact.
Our work spans North America, South America, Europe, Oceania, and Asia.
We understand global scale, regional nuance, and how to build marketing that resonates anywhere your brand needs to grow.
Ready to Grow With
Clarity and Confidence?
Let’s talk about your goals and where your
brand can flourish next.
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Contact:
@: info@theflourishtheory.com
About Us:
Flourish Theory provides strategic leadership, creative execution, and global marketing support for Health and Wellness brands and the Trade Show ecosystem. We help ambitious brands grow with clarity, confidence, and measurable impact.
